from Nancy Duarte: Strengthen and Sustain Culture with Storytelling

stories are more than content for marketing campaigns. They’re the fuel that feeds and sustains a strong corporate culture.

good stories remind employees and customers about the values of an organization.

tell if your company has a truly story-driven culture:

Information delivery reflects a balance of analytical and emotional content

…. anecdotes or narratives that explain their origin

….high value on activities that foster understanding between people and invests in training to build communication skills